Broadside
We don't buy leads.
We make them.
How we generate injury leads first-party, every gate a claimant clears before you see them, and what lands in your CRM.
Broadside runs its own paid social campaigns and generates personal injury leads first-party — our media, our creative, our forms, our consent record.
No exchanges. No aggregators. No inventory that six other firms already called.
You're not buying a lead. You're buying someone else's leftovers.
Most of what gets sold to personal injury firms as a "lead" changed hands two or three times before it reached your intake queue. A publisher generated it. An aggregator bought it. A broker marked it up. By the time it hits your CRM, the claimant has fielded four calls and signed with the firm that dialed first.
The economics of that supply chain are the problem. Every hand in the middle needs margin, so the same record gets sold again — and again — and the incentive is to move volume, not to protect the buyer. Nobody in that chain has a reason to care whether the person on the other end remembers opting in.
Multi-sold
The same claimant sold to three, four, six firms — sometimes inside the same hour. You're not competing on case merit. You're competing on dial speed against people who bought the identical record.
Recycled
Records pulled off aged files, re-scrubbed, and resold as fresh. The accident was four months ago. The claimant signed with someone in week one.
Stale
A lead that sits in a queue for two hours is a different asset than one delivered in twenty seconds. Batch-delivered inventory arrives cold and converts like it.
Broken consent chains
Ask a reseller for the exact disclosure language the consumer saw, the URL it appeared on, and the timestamp — and see how long it takes. If the answer is a spreadsheet row with no artifact behind it, the risk sits with you, not them.
Incentive misalignment
A broker with no media of their own can only grow by buying cheaper or selling wider. Neither of those makes your leads better.
If your supplier doesn't own the traffic, they can't control the quality.
One chain. Start to finish. Ours.
Broadside is the publisher, not the middleman. We buy the media, write the creative, host the funnel, and capture the consent. Every record is created inside our own accounts — with nothing in between.
Our Traffic
We run paid social on our own ad accounts — Meta first, with a defined test-and-scale process behind it. We control targeting, geography, budget and pacing. Nothing is sourced from an exchange or a partner network.
Our Creative
Video, built in-house, and built on how people actually decide — what stops a scroll, what earns thirty seconds of attention, what makes someone volunteer their situation to a stranger. The creative does the first round of qualifying before anyone reaches a form.
Our Consent Capture
Every submission runs through our own landing page and form. Express written consent is presented in plain language, checked, and recorded as an artifact — not asserted after the fact.
What that structure buys you: when a lead underperforms, there's one place to look and one operator to fix it. We can turn off a geography, kill a creative, tighten a qualifying question or change the pacing the same day — because it's our account, not a supplier's.
Every gate a claimant clears before you see them.
Most suppliers describe their leads. We'd rather show you the machine that makes them. This is the exact path a claimant walks, in order, and the point at which each one either drops out or becomes a record you can buy.
-
01
The ad
Video on paid social, written and cut in-house. Plain-spoken, no hype, no staged wreckage. It speaks to someone who was in a crash recently and hasn't decided what to do yet — and it says out loud that a firm will call.
→Taps through to the page×Scrolls past — our media cost, never yours -
02
The page
Our landing page, on our domain. Short video and short copy that set the expectation before a single field: this is a free consultation, a firm will contact you, and here is who is asking.
→Starts the form×Bounces — our cost, never yours -
03
Accident window
"Were you in a motor vehicle accident — and when?"Date of loss is captured first, because it's the fastest disqualifier. The window is set by you before launch.
→Inside your window×Outside it — not sent, not billed -
04
Injury
"Were you hurt in the accident?"Property damage alone doesn't make a case and shouldn't make a lead. If nobody was injured, the form ends here.
→Injury reported×No injury — not sent, not billed -
05
Treatment
"Have you been seen by a doctor or gone to the hospital?"Treatment status is the single strongest signal of a workable file. We capture where they were seen and how soon after the crash.
→Meets your threshold×Below it — not sent, not billed -
06
Fault
"Was anyone else at fault for the accident?"Self-reported fault, captured in the claimant's own words. Some firms want at-fault claimants screened out entirely; some want them flagged and sent. Your call, set in advance.
→Matches your fault rule×Doesn't — not sent, not billed -
07
Representation
"Is anyone already representing you for this accident?"Asked plainly, before contact details. Already-represented claimants are the most expensive thing an intake team can be handed, and they never reach you.
→Unrepresented×Already represented — not sent, not billed -
08
Contact & consent
"Where should we reach you?"Name, mobile and email, then express written consent in plain language naming who may contact them and how. The number is validated and line-type checked. The consent certificate fires on submit.
→Consent given and recorded×No consent — no record is created at all
Clears all eight, or it never reaches you.
A record that fails any gate is not delivered and not billed — you never see it and never pay for it. Every threshold on this page is configurable: the accident window, the treatment bar and the fault rule are agreed with you in writing before a single dollar of media runs.
The spec, in writing, before you spend a dollar.
Claimant & Contact
- First and last nameRequired
- Mobile phone — validated, line-type checkedRequired
- Email addressRequired
- ZIP code and state of incidentRequired
- Preferred contact timeOptional
Incident & Qualification
- Date of accidentRequired
- Role — driver, passenger, pedestrian, cyclistRequired
- Fault — self-reportedRequired
- Injury reported and treatment soughtRequired
- Already representedScreened out
- Police report filedCaptured
- Commercial vehicle involvedCaptured
- Claimant's description of the incidentFree text
Consent Record — Attached to Every Lead
- Exact disclosure language displayed to the consumerAttached
- Landing page URL and form versionAttached
- Timestamp, IP address, user agentAttached
- Named party the consumer consented to be contacted byAttached
- Third-party certificate ID — TrustedForm / JornayaAttached
Delivery
- Real-time HTTP POST to your endpointDefault
- Direct CRM integration — Litify, Filevine, CasePeer, SmartAdvocate, LawmaticsSupported
- Email and SMS notification on arrivalSupported
- Field mapping agreed and tested before launchStandard
- Daily volume caps set by youStandard
On consent: we capture and hand over the documentation for every lead so your compliance team can evaluate it against your own standards and counsel's advice. Broadside is a lead generation company — we don't provide legal or compliance advice, and we expect you to run our consent artifacts past your own people before you launch. If a supplier tells you their leads are "compliant" and leaves it there, ask to see the artifact.
We take on a small number of firms. Here's the filter.
Capacity is a real constraint. Every firm we add takes budget, creative and geography off the board for everyone else — so we'd rather say no early than take money from a firm that can't work the leads. Read both columns honestly.
— Good fit
Talk to us if this is you- You have intake staffed to call a new lead within five minutes, during the hours you're buying.
- You have a follow-up sequence — multiple attempts across days, not one call and a shrug.
- You know your signed-case economics well enough to judge cost per lead against cost per signed case.
- You want volume in specific states or metros and can tell us exactly which.
- You're willing to run a defined pilot, share outcome data back, and adjust the filter with us.
- You've been burned by resold inventory and you want to know where a lead came from.
Not a fit
Save us both the call- Leads will sit in an inbox until someone gets to them tomorrow.
- You're shopping purely on price against shared, multi-sold inventory. We won't win that comparison and won't try.
- You won't share outcome data back. We tune on contact and signed rates — without them we're guessing.
- You want us to run ads under your firm's name and brand. We're a supplier, not your agency.
- You expect guaranteed outcomes. Nobody honest can promise a signed-case count.
- You need volume across twenty states starting Monday.
Advertising people. Not brokers.
We've produced media for nationally recognized brands — Google and Pizza Hut among them — and run national paid social campaigns on Meta. Across our partner network we've put multiple six figures into personal injury media, and we hold the conversion data that came back from it. That data is what set every gate on this page.
Lead quality is a creative problem before it's a targeting problem. Anyone can buy impressions in a ZIP code. What decides whether a form-fill is worth calling is what they watched first — whether the video was honest about what happens next, and whether it gave them a reason to tell the truth on the next screen. The creative does the first round of qualifying before the form asks a question.
Tom Stiel
FounderFounder of Ippon Media. Runs the ad accounts, the creative and the funnel.
[Name]
PartnerPersonal injury media and conversion data. Sets the qualifying gates with us.
[Name]
[Role][One line. What they own here.]
[Name]
[Role][One line. What they own here.]
Book a call. Bring your numbers.
Tell us your markets and what you need. We'll come back on whether we can supply it, what the terms look like, and a time to talk.
- 01Your states, metros and monthly volume target
- 02Your intake hours, speed to first dial, and follow-up cadence
- 03Live walkthrough of the funnel and consent capture
- 04Conversion data from multiple six figures of injury media
- 05Where your gates get set — window, treatment, fault
- 06Delivery method, field mapping, caps and return policy — in writing