Broadside
We don't buy leads.
We make them.
How we generate injury leads first-party, and every qualifier a lead clears before you ever pay for them.
Broadside runs its own paid social campaigns and generates personal injury leads first-party — our media, our creative, our forms, our consent record.
No exchanges. No aggregators. No inventory that six other firms already called.
You're not buying a lead. You're buying someone else's leftovers.
Most of what gets sold to personal injury firms as a "lead" changed hands two or three times before it reached your intake queue. A publisher generated it. An aggregator bought it. A broker marked it up. By the time it hits your CRM, the claimant has fielded four calls and signed with the firm that dialed first.
The economics of that supply chain are the problem. Every hand in the middle needs margin, so the same record gets sold again — and again — and the incentive is to move volume, not to protect the buyer. Nobody in that chain has a reason to care whether the person on the other end remembers opting in.
Multi-sold
The same claimant sold to three, four, six firms — sometimes inside the same hour. You're not competing on case merit. You're competing on dial speed against people who bought the identical record.
Recycled
Records pulled off aged files, re-scrubbed, and resold as fresh. The accident was four months ago. The claimant signed with someone in week one.
Stale
A lead that sits in a queue for two hours is a different asset than one delivered in twenty seconds. Batch-delivered inventory arrives cold and converts like it.
Broken consent chains
Ask a reseller for the exact disclosure language the consumer saw, the URL it appeared on, and the timestamp — and see how long it takes. If the answer is a spreadsheet row with no artifact behind it, the risk sits with you, not them.
Incentive misalignment
A broker with no media of their own can only grow by buying cheaper or selling wider. Neither of those makes your leads better.
If your supplier doesn't own the traffic, they can't control the quality.
If that describes your last three suppliers, we should talk.
Book a Call →One chain. Start to finish. Ours.
Broadside is the publisher, not the middleman. We buy the media, write the creative, host the funnel, and capture the consent. Every record is created inside our own accounts — with nothing in between.
Our Traffic
We run paid social on our own ad accounts — Meta first, with a defined test-and-scale process behind it. We control targeting, geography, budget and pacing. Nothing is sourced from an exchange or a partner network.
Our Creative
Video, built in-house, and built on how people actually decide — what stops a scroll, what earns thirty seconds, what makes someone volunteer their situation to a stranger. The creative does the first round of qualifying before anyone reaches a form.
Our Consent Capture
Every submission runs through our own landing page and form. Express written consent is presented in plain language, checked, and recorded as an artifact — not asserted after the fact.
What that structure buys you: when a lead underperforms, there's one place to look and one operator to fix it. We can turn off a geography, kill a creative, tighten a qualifying question or change the pacing the same day — because it's our account, not a supplier's.
Want to see the ad accounts and the creative? We'll walk them on the call.
Book a Call →Every qualifier a lead goes through before you pay for them.
Most suppliers describe their leads. We'd rather show you the machine that makes them. This is the exact path a claimant walks, in order, and the point at which each one either drops out or becomes a record you can buy.
The ad
Video on paid social, written and cut in-house. Plain-spoken, no hype, no staged wreckage. It speaks to someone who was in a crash recently and hasn't decided what to do yet — and it says out loud that a firm will call.
× Scrolls past — our media cost, never yours
The page
Our landing page, on our domain. Short video and short copy that set the expectation before a single field: this is a free consultation, a firm will contact you, and here is who is asking.
× Bounces — our cost, never yours
See what the leads see.
This is our actual form, screen by screen — the same questions, in the same order, that every claimant answers before a record exists.
Were you in a motor vehicle accident — and when?
Accident window
Date of loss is captured first, because it's the fastest disqualifier. The window is set by you before launch — and it's the first thing we'd tighten if the leads are coming in too cold.
Were you hurt in the accident?
Injury
Property damage alone doesn't make a case and shouldn't make a lead. If nobody was injured, the form ends here — no contact details are ever collected.
Have you seen a doctor or been to the hospital?
Treatment
Treatment status is the single strongest signal of a workable file. We capture where they were seen and how soon after the crash, and hand both to you on the record.
Was anyone else at fault for the accident?
Fault
Self-reported fault, in the claimant's own words. Some firms want at-fault claimants screened out entirely; some want them flagged and sent anyway. Your call, set in advance.
Is anyone already representing you for this?
Representation
Asked plainly, and asked before contact details. An already-represented claimant is the most expensive thing an intake team can be handed — so they never reach you in the first place.
Where should we reach you?
Contact & consent
Name, mobile and email, then express written consent in plain language naming who may contact them and how. The number is validated and line-type checked. The consent certificate fires on submit.
All leads qualify through all these questions, or they're never sent to you.
A record that fails any gate is not delivered and not billed — you never see it and never pay for it. Every threshold here is configurable: the accident window, the treatment bar and the fault rule are agreed with you in writing before a single dollar of media runs.
Your qualifiers get set with you, in writing, before a dollar of media runs.
Book a Call →Book a call. Bring your numbers.
Twenty minutes. Pick a time and we'll walk you through the funnel, tell you straight whether your states and your intake setup are a fit, and show you the numbers behind it. If it isn't a fit, we'll say so on the call.
What we'll cover- 01Your states, metros and monthly volume target
- 02Your intake hours, speed to first dial, and follow-up cadence
- 03Conversion data from multiple six figures of injury media
- 04Where your qualifiers get set — window, treatment, fault
- 05Delivery method, field mapping, caps and return policy — in writing